Sarah Farmer Imposter Syndrome Expert.
Sarah Farmer is an international, multi-award-winning executive coach specialising in Imposter Syndrome.
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She works with high-achieving senior executives to reduce the impact of Imposter Syndrome on their lives, careers and leadership, using her unique five-step SPARK. Programme.
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Sarah is a recognised expert on Imposter Syndrome, regularly providing expert commentary for major media outlets, including BBC Radio 2 with Jeremy Vine and BBC Radio London, as well as leading publications and podcasts.
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Sarah is also the author of best-selling book Leader Unleashed, which explores Imposter Syndrome and its impact on leadership.
Sarah's Imposter Syndrome Expertise.
Imposter Syndrome Coaching & Development
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Sarah coaches senior executives across all sectors to understand, manage and move beyond the impact of Imposter Syndrome.â
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Through her unique SPARK. Programme, Sarah helps clients recognise the thinking and behaviours driven by Imposter Syndrome that can undermine confidence, performance and career progression — and develop more empowered ways of working and leading.â
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Sarah also delivers Imposter Syndrome workshops and keynote talks for organisations, helping leaders and teams understand its impact and, importantly, what they can do about it.âââ
Imposter Syndrome Interviews & Podcasts
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Sarah features as an expert guest on radio and podcasts, providing expert insight into Imposter Syndrome, challenging common misconceptions and helping audiences understand and manage its impact.
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Listen to Sarah on BBC Radio 2 discussing Imposter Syndrome with Jeremy Vine.
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Imposter Syndrome Featured Writer
Sarah has written expert commentary on Imposter Syndrome for major publications including HELLO!, Psychologies and the Daily Mail and more, covering its impact on confidence, career progression and leadership.
âSarah shares her expertise on overcoming Imposter Syndrome in mid-life.
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Read the article →ââââ
âââHow to Build Confidence and Convince Yourself You're Ready for a Raiseâ
ââSarah discusses how many women struggle with self-doubt when asking for a raise. â
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Read the article →âââ
âââWhy Imposter Syndrome Hits Women in Their 30s and how to Overcome itââ
âSarah shares why major life transitions can trigger Imposter Syndrome in your 30s. â
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About Imposter Syndrome.
âThe SPARK. Programme
Sarah Farmer’s Approach to Imposter Syndrome.
ââSPARK. is Sarah Farmer’s unique five-step self-leadership programme, developed to help senior leaders and high-achieving professionals understand and take control of Imposter Syndrome so they can develop greater self-confidence, improve decision-making, performance and leadership effectiveness.
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Through her five-step SPARK. framework, Sarah helps clients uncover and rewire the limiting beliefs, patterns of self-doubt and success-blocking behaviours at the heart of Imposter Syndrome. By combining neuroscience with emotional intelligence coaching, the programme enables leaders to develop grounded confidence, reconnect with their professional value and build lasting trust in their own capabilities.
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This deeper transformation goes beyond managing Imposter Syndrome. Leaders learn to make decisions with greater conviction, step fully into their strengths and lead with more clarity, authenticity and impact—creating meaningful change in both their professional and personal lives.
Case Study
From Imposter to Empowered
From Imposter to Empowered
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How the SPARK. Programme helped a senior operational leader recognise their value, change their relationship with pressure and take control of their future success.
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At a glance
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An experienced operational leader joined the SPARK. Programme believing Imposter Syndrome didn't really affect them.
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Through Imposter to Empowered, they recognised how imposter feelings could coexist with outward confidence (particularly under pressure) and developed a deeper understanding of their emotional responses, leadership behaviour and professional value.
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This gave them the clarity and confidence to make a significant career decision.
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The outcome:
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Moved into an Operations Director role
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20%+ increase in base remuneration
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Significantly improved overall reward package
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Opportunity to return home every day
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Renewed energy, confidence and optimism
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Commitment to creating greater psychological safety
The Imposter Syndrome Research Survey.
Sarah has conducted her own in-depth research on Imposter Syndrome, investigating the key triggers, internal narratives, behaviours and consequences of Imposter Syndrome.â
Some of the key findings from the research included:
Trigger Moments
60%
said
Imposter Syndrome shows up
When they have to be visible (e.g. while presenting, speaking up, or posting online)
Behavioural Response
60%
said when
Imposter Syndrome shows up they â
âProcrastinate or delay taking action
Consequences
54%
said
Imposter Syndrome has
Reduced their career progression
Imposter Syndrome by Gender
63%
For women
the most reported impact was reduced career progression
57%
For men
the most reported impact was increased anxiety or self-doubt
Read the in-depth research findings in the report here
Sarah is an incredible and inspiring speaker. Her passion, enthusiasm and expertise shines through.
Sarah delivered an Imposter Syndrome webinar to over 100 people and captivated the audience immediately.
Rowena Cornell
Ways to Work with Sarah on Imposter Syndrome.
Take control of Imposter Syndrome
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Book a confidential, no-obligation conversation to explore how coaching and development could help you.
ââLooking for an Imposter Syndrome expert for press or media?
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Sarah provides expert commentary on Imposter Syndrome, confidence, self-belief and leadership for journalists, editors and media organisations.
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